Plan smarter, market more effectively, and keep your team aligned all year long with our 12-Month Marketing Calendar Template — a complete, birds-eye-view spreadsheet for planning marketing campaigns and promotions.

This powerful, easy-to-use planning spreadsheet gives small business owners, entrepreneurs, and marketing teams a clear way to organize promotions, seasonal campaigns, and content themes across multiple platforms — from social media and email marketing to paid ads and traditional outlets. With everything mapped out in one place, you’ll always know what’s happening, when it’s happening, and where it’s being promoted. The best part? It’s user-friendly and shareable, so your entire team can see the status of your campaigns and stay focused.

Key Features:

• Birds-Eye Campaign Planning – See your entire year of promotions and campaigns at a glance.
• Multi-Platform Organization – Track marketing efforts across social media, email, website, ads, and offline promotions.
• Team-Friendly Layout – Keep your whole team informed with a clear, easy-to-navigate format.
• Step-by-Step Instructions – Comes with a guide page so you can start using it right away.
• Flexible Access Options – Choose your preferred format:
  • Google Sheets (online collaboration)
  • Excel Online (cloud-based access)
  • Downloadable Excel Spreadsheet (save and edit locally)

Perfect For:

• Small business owners planning annual or seasonal marketing campaigns
• Solopreneurs who want to stay consistent and organized
• Marketing teams that need one centralized campaign calendar
• Anyone who wants to save time and reduce overwhelm when planning promotions

✅ With the 12-Month Marketing Calendar Template, you’ll never scramble for last-minute marketing ideas again. Instead, you’ll have a structured, professional system that keeps your promotions on track and your marketing strategy clear.

Pssst… want even MORE content planning help? Check out our All-in-One Content Planner, which combines our Holiday & Observance List with monthly content planning tools, a Digital 12-Month Promotional Calendar template, prompts, and more! Click here to see…

How it Works:

1. Add to your cart and checkout.
2. As soon as you purchase, the downloadable Excel file will automatically download to your device. (If you can’t find it, don’t worry – you’ll be able to download from the next screen, or from your confirmation email!)
3. Open the file. It will show you a sheet with instructions. Then, you can start plugging your content into the calendar sheet!
4. Want to use online instead? Your instructions will contain links to both a Google Sheets version and a Microsoft Sharepoint file, which you can make a copy of and save to your team’s own drive.

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Not sure which content planning tool makes sense for you?